Profit Calculators

Profit calculators

Profit calculators start from an order and subtract everything that order costs you: product cost, shipping, payment and platform fees, and any other variable cost. What is left is contribution — the money available to cover advertising, overheads and profit.

Available now

Break one order down into revenue, costs and the profit you keep, including ad spend and refunds.

What do I actually keep from this order?

Profit is a subtraction, in a specific order

Start with what the customer paid. Take off the percentage the payment processor and the platform charge, because that comes out before anything reaches you. Then take off the product, the shipping you paid for, and the small per-order costs — packaging, inserts, pick and pack. What remains is contribution: the money that has to cover advertising, overheads and profit, in that order.

Sellers usually discover the gap between margin and profit at the fee line or the shipping line. Free shipping on a heavy product can quietly cost more than the ad that sold it.

Start with the Ecommerce Profit Calculator for full order-level profit after ad spend, or use the Break-Even ROAS Calculator when the decision is specifically about acquisition efficiency.

In development

These are being built to the same standard: published formula, stated assumptions and a review date. They have no URL until they are finished.

Shopify Profit Calculator

Coming soon

Order profit with Shopify plan, Shopify Payments and third-party gateway fees modelled explicitly.

What does an order leave behind after Shopify takes its cut?

Product Pricing & Margin Calculator

Coming soon

Work backwards from a target contribution margin to the price a product has to carry.

What do I need to charge to hit the margin I want?

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